The notion “Crazy Quilt” comes from the principles of effectuation, which outlines some of the differences between corporate enterprises and start-ups.

Crazy quilt is one of the principles, meaning: Entering into new partnerships can bring the project new funds and new directions. Expert entrepreneurs build partnerships with self-selecting stakeholders. 

By obtaining pre-commitments from these key partners early on in the venture, experts reduce uncertainty and co-create the new market with its interested participants.

In the same way, our strength is to form partnerships and to help others form the same partnerships. It is not the goal that is interesting, but our combined means from which we can define a map.